01
Technical SEO audit
Crawl and index checks, canonicals, redirects, XML sitemaps, duplicate content, broken links and page speed — with fixes ranked by impact.
Deliverable: prioritised audit document
I make websites easier to find and easier to trust.
SEO and digital marketing professional currently supporting two SEO website engagements, with additional hands-on work in business development and client-side project coordination for the TGNPDCL project. Experienced in keyword research, competitor analysis, on-page and technical SEO, content optimization, backlink outreach, international client communication and analytics reporting.
- Location
- Visakhapatnam, India
- suma0456@gmail.com
- Phone
- +91 8367766118
- sumanjali runku
How I can help
Six ways I work on a site, used alone or together. Every engagement starts from the same place: what Google can already see, and what it is ignoring.
02
On-page optimisation
Titles, meta descriptions, headings, internal links and search-intent matching for the pages that should be earning traffic.
Deliverable: page-by-page change list
03
Content strategy and refresh
Keyword and competitor research turned into briefs, plus refreshes of pages that are close to ranking but not quite there.
Deliverable: content plan and briefs
04
Backlinks and authority
Outreach, business listings and referring-domain monitoring, with relevance and quality checks before any link is pursued.
Deliverable: outreach tracker and DR movement
05
WordPress implementation
SEO landing pages, ACF Pro field groups, WPCode snippets and staging-to-live testing, so the plan actually ships.
Deliverable: changes made on the live site
06
Analytics and reporting
Search Console, GA4 and Ahrefs read together: clicks, impressions, CTR, positions, sessions, engagement and backlinks.
Deliverable: monthly report and next actions
Not sure which one you need? and I will tell you where I would start.
What I work with
SEO and Digital
- Technical SEO
- On-page SEO
- Off-page SEO
- Keyword research
- Competitor analysis
- Content optimization
- Internal linking
- Backlink acquisition
- Website audits
- Campaign optimization
Analytics and Tools
- Google Search Console
- Google Analytics 4
- Ahrefs
- WordPress
- ACF Pro
- WPCode
- Excel
- Canva
- Cisco Webex
- Performance reporting
Business and Delivery
- Proposal preparation
- Tender and bid documentation
- Bank guarantees
- LOA coordination
- Client relationship management
- Stakeholder communication
- Invoice raising
- Payment follow-up
Experience
Nov 2024 – Present
SEO & Digital Marketing Executive
Clove Technologies Pvt. Ltd., Visakhapatnam
- Manage SEO and digital marketing across multiple websites: planning, keyword targeting, content enhancements, search performance monitoring and reporting
- Run keyword research and competitor evaluations to find content opportunities, query intent and underperforming pages
- Optimize page titles, metadata, headings, internal linking and service-page content with content and development teams
- Support technical SEO: website audits, crawl and indexing checks, page performance review, canonical and redirect checks
- Coordinate off-page SEO: business listings, outreach, backlink acquisition and referring-domain monitoring
- Report on clicks, impressions, CTR, positions, sessions, engagement and backlinks using Search Console, GA4 and Ahrefs
- Worked on SEO visibility across 50+ webpages, with 40+ keywords reported in Google's top five
- Contributed to SEO work linked with monthly organic traffic growing from about 630 to 2.5K visitors, and Ahrefs Domain Rating improving from 18 to 35 (current snapshot: DR 33)
Concurrent
Business Development Executive
TGNPDCL Project | Clove Technologies Pvt. Ltd.
- Supported end-to-end client-side project coordination and linked client requests with internal delivery
- Prepared proposals, tender and bid documentation and submissions
- Handled bank guarantee works and Letter of Award (LOA) documentation and follow-up
- Maintained client communication, satisfaction coordination and issue follow-up
- Supported invoice raising, payment tracking and financial follow-ups
May 2022 – Sep 2024
International Customer Support & Digital Marketing Executive
Omics International Pvt. Ltd.
- Managed communication with international clients and customer satisfaction
- Coordinated international conferences, webinars and virtual events on Cisco Webex
- Maintained client records and reports across five or more teams using Excel and internal tools
- Supported website updates, email campaigns, social media and blog SEO
- Designed social creatives in Canva
2017 – 2019
- Vice Principal, Narayana Educational Institute (2018 – 2019)
- Primary Lead Teacher, Bhashyam Educational Institute (2017 – 2018)
Results from live websites
Project 1 · About 12 months
Annual SEO Performance
- Search clicks
- 23.2K
- Search clicks
- Impressions
- 996K
- Impressions
- Avg CTR
- 2.3%
- Avg CTR
- Avg position
- 15.9
- Avg position
- Views
- 96K
- Views
- Sessions
- 54K
- Sessions
- New users
- 41K
- New users
- Domain Rating
- 33
- Domain Rating
- Backlinks
- ~2K
- Backlinks
- Referring domains
- ~1K
- Referring domains
Project 2 · Recent quarter
Last 3 Months SEO Performance
- Search clicks
- 489
- Search clicks
- Impressions
- 5.99K
- Impressions
- Avg CTR
- 8.2%
- Avg CTR
- Avg position
- 13.1
- Avg position
- Views
- 2.7K
- Views
- Sessions
- 1.2K
- Sessions
- Engagement rate
- 45.2%
- Engagement rate
Figures are website-wide measurements from Google Search Console, GA4 and Ahrefs, not attributed to a single activity.
Case studies
Three engagements, told the same way: the situation, what I actually changed, and what the numbers did. Client names are withheld; full breakdowns are available on a call.
-
B2B services website · 12 months
630 to 2,500 organic visitors a month
- Domain Rating change
- 18 → 35
- Ahrefs DR
- Organic visitors per month
- 2.5K
- Organic / month
- Pages optimised
- 50+
- Pages optimised
- Keywords in top five
- 40+
- Keywords top five
The situation
Rankings were concentrated on a handful of broad terms. Service pages had generic titles, overlapping topics and almost no internal links pointing at them, so impressions rarely became clicks.
What I did
- Built an intent-led keyword map, one cluster per service page
- Rewrote titles, descriptions and headings around what searchers ask
- Added internal links from blog posts to the service pages
- Fixed crawl, redirect and duplicate-content issues from the audit
- Ran listings and outreach to grow referring domains
The result
Monthly organic traffic moved from about 630 to 2.5K visitors and Domain Rating from 18 to 35. More than 40 keywords now sit in Google's top five across 50+ optimised pages.
-
Content and services site · 12 months
996K impressions, 23.2K clicks
- Search clicks
- 23.2K
- Search clicks
- Impressions
- 996K
- Impressions
- Average CTR
- 2.3%
- Average CTR
- Average position
- 15.9
- Avg position
The situation
The site was visible but under-clicked. An average position of 15.9 meant most impressions happened below the fold, where few people look.
What I did
- Reviewed Search Console query by query, page by page
- Rewrote snippets for high-impression, low-CTR queries first
- Refreshed thin sections with clearer answers and examples
- Strengthened internal links into the pages closest to page one
- Tracked position movement after each release, not once a quarter
The result
The year closed at 23.2K clicks from 996K impressions, a 2.3% CTR and an average position of 15.9 — with the largest gains on service and comparison queries.
-
Second engagement · recent quarter
A quarter at 8.2% CTR
- Search clicks
- 489
- Search clicks
- Impressions
- 5.99K
- Impressions
- Average CTR
- 8.2%
- Average CTR
- Average position
- 13.1
- Avg position
The situation
A newer site with limited authority had to make every impression count. Only 5.99K impressions arrived in the quarter, so the wrong title was expensive.
What I did
- Prioritised queries sitting between positions 5 and 15
- Matched titles and openings to the actual search intent
- Merged and expanded thin pages that split their own authority
- Checked engagement in GA4 to see whether clicks were the right ones
The result
The quarter ended at 2.7K views, 1.2K sessions, 45.2% engagement and an average position of 13.1, with an 8.2% CTR on the impressions the site did earn.
Figures come from Google Search Console, GA4 and Ahrefs and are website-wide measurements, not attributed to a single activity.
WordPress, built for SEO
Page and content management
Updated pages, service content, images, videos and landing pages.
SEO landing pages
Built and customized with WordPress and ACF Pro.
Advanced Custom Fields
Configured repeaters, flexible layouts, FAQs and media fields.
Layout and functionality
Implemented changes with guided code snippets through WPCode.
On-page SEO
Meta titles, descriptions, URL slugs, canonical tags and internal linking.
Testing and troubleshooting
Tested and updated content across staging and live environments.
Tools
- Google Search Console
- GA4
- Ahrefs
- WordPress
- ACF Pro
- WPCode
- Excel
- Canva
Education
Diploma in Elementary Education (D.El.Ed.)
Sri Basara D.El.Ed. College
2019
Electronics & Communication Engineering
Kakinada Institute of Engineering and Technology
2017
What clients say
I would rather show real words than invented ones. Send me two or three quotes — or a LinkedIn recommendation — and I will replace these preview cards with the real thing.
“[Add a client quote here — one or two sentences about what changed after the SEO work, in their own words.]”
“[Second quote — ideally about communication or reporting, not only rankings.]”
“[Third quote — a short line about the outcome they care about most.]”
Notes on search
Short, practical write-ups from live work — the checks, the order I do them in, and the mistakes that cost the most time.
Technical SEO · 8 min read
A 30-minute technical SEO audit you can run yourself
The checks I run first on any site: indexing, canonicals, redirects, sitemaps and the pages Google is quietly ignoring.
Read the note →On-page SEO · 6 min read
Why your service pages are not ranking — and what to fix first
Usually it is not the keyword. It is intent, titles and internal links. Here is the order I fix them in.
Read the note →Analytics · 7 min read
How to read Search Console without fooling yourself
Averages hide everything. A simple way to find the queries and pages where the real opportunity sits.
Read the note →Questions I get asked
What does working together look like?
It starts with a free audit. I look at your Search Console queries, the pages already close to page one and what your nearest competitors rank for. You get a prioritised list — quick wins first — and we agree what to fix, in what order. Most first engagements run four to six weeks of implementation, then a monthly cycle of reporting and next actions.
Do you work on WordPress?
Yes. I build and customise SEO landing pages with WordPress and ACF Pro, implement small changes through WPCode, and test everything on staging before it goes live. I work with your developer where one exists.
Can you write the content too?
I write briefs and optimise existing copy: titles, headings, openings, internal links and answers to the questions people actually search. For long-form or highly technical content I work with your writers or bring in a specialist, then edit for search intent.
How do you report progress?
Monthly, in plain language: clicks, impressions, CTR and average position from Search Console; sessions and engagement from GA4; referring domains and Domain Rating from Ahrefs. Every report ends with what I am doing next and what I need from you.
Do you guarantee first-page rankings?
No — and I would be cautious of anyone who does. Rankings depend on your competitors, your site history and how Google changes. What I can promise is a clear diagnosis, work that follows search intent, and honest reporting on what moved and what did not.
Do you work with clients outside India?
Yes. I have worked with international clients and coordinated remote delivery across time zones. Calls, shared documents and async updates are all fine — the work does not need to be in the same city.
How quickly will I see results?
Technical fixes can show up in weeks. Content and authority work usually takes three to six months before the trend is clear, which is why I report monthly rather than waiting for a quarter to end.
Have a website that should rank higher?
Tell me about your site and goals, and I will reply with where I would start — no pitch deck, no obligation.
- suma0456@gmail.com
- Phone
- +91 8367766118
- Location
- Visakhapatnam, India
- sumanjali runku
This form is hosted by Tally. Prefer email? Write to suma0456@gmail.com. Open the form in a new tab.